Geotourism …

…as defined by National Geographic Center for Sustainable Destinations NGCSD: “tourism that sustains or enhances the geographical character of a place—its environment, heritage, aesthetics, culture, and the well-being of its residents,
Geotourism has 12 principles and 4 steps to help a Destination Hosts foster stewardship in visitors.

FYI: Stats from the slides below came from Nat Geo surveying 100M world travelers
Narration to explain Slide 3:
70% of travelers are ‘Geotourists’ – they seek an authentic experience of the places they visit
40% of travelers would do more to help preserve natural habitats they visit – if they only KNEW what to do
27M travelers would pay more to access heritage sites knowing the funding serves to preserve them.

Principle 1: Integrity of place. Sustain and enhance geographical character

Principle 2: Adhere to International Codes. Follow the World Tourism Organization’s Global Code of Ethics for Tourism and the Principles of the Cultural Tourism Charter established by the International Council of Monuments and Sites (ICOMOS.)

Principle 3: Involve Community. Base tourism on community resources, encouraging local businesses and civic groups to promote and provide distinctive, honest visitor experiences.

Principle 4: Determine Community Benefit. Ensure specific economic and social benefits from tourism that help local residents, resources, and businesses.

Principle 5: Ensure Tourist Satisfaction. Identify quality experiences that tourists want to share with others, thus providing continuing demand for the destination.

Principle 6: Conserve Resources. Encourage and promote environmentally friendly business practices.

Principle 7: Protect and Enhance Destination Appeal. Encourage businesses to balance usage with protection of resources. Manage tourism by understanding and limiting capacity.

Principle 8: Conduct Appropriate Planning. Recognize and respect immediate economic needs without sacrificing long-term character and geotourism potential of the destination.

Principle 9: Use Land Wisely. Apply pro-active techniques to prevent overdevelopment and degradation. Locate manufactured attractions in areas with no significant ecological, scenic, historic, or cultural assets.

Principle 10. Foster Product Diversity. Encourage a full range of food, lodging and retail facilities to appeal to the entire spectrum of the geotourism market.

Principle 11: Encourage Interactive Interpretation. Engage both visitors and hosts in the learning process.

Principle 12: Market Selectively. Plan not for “tourism,” but for which tourists. Seek tourist segments with best cost/benefit ratio. Measure success by benefit, NOT headcount!

Principle 13: Evaluation. Measure development and marketing practices, along with the stewardship and conservation efforts to understand the full value of sustainable destinations. Each place must determine the appropriate community benefit and desired return on investment from tourism. Often a local entity represented by various organizations and interests – such as a newly formed Geotourism Stewardship Council – will use these principles in creating and administering a comprehensive geotourism approach. These practices traditionally include activities to identify, sustain, develop and market the geotourism assets of a place.

For more information, contact the Center for Sustainable Destinations at (202) 828-8044 or