We are trying to change from this:
Tahoe’s 20th Century outdated tourism model that limits visitors experience, while requiring $1.8 Billion (every 10 years) in ongoing tax-payer clean-up and mitigation.
To This:
A 21st century experience economy guided by geotourism* principles. Activities that increase your connection to the unique and diverse geography, water, culture, heritage and wildlife of the Tahoe region, while requiring no clean-up or mitigation.
For 10,000 years the native Washoe people served the lake by living in harmony with the sky, plants, water, land, wildlife, as part of their community, culture and heritage.
It took modern (profit at any price) thinking less than 100 years to bring this watershed to the brink of collapse. The last 40 years of restoration have only been possible because people took action! People like Dr Charles Goldman, the worlds leading limnologist, providing 50 years research and solutions!
Sustainable Tahoe honors those taking action and has designed a prosperity strategy in response to Dr Goldman’s request to shift our behaviors. We do this with life-changing adventures as part of the 21st Century geotourism showcase at our annual Tahoe Expo (2nd week of Sept). Sign up here to ensure your space at the Tahoe Expo 2013.
* geotourism is a non-profit program created by NGCSD (National Geographic Center for Sustainable Destinations) to increased destination education, reduce poverty and preserve heritage sites around the world. Our founder and executive director, Jacquie Chandler, was appointed by NGCSD in May 2007 to be the geotourism liaison for the Tahoe region. To learn more about geotourism (